Marie-Lou Poirrier

Marie-Lou leads creative and human-centered AI work at Eleventh. She sits with the people who do the work, maps how a process actually runs, and designs the automation around it, so the result feels like less friction rather than a new system to learn.

Her background is in design and behavioural research, which shows up in how she runs an audit: fewer tool demos, more time understanding what teams redo, wait on, and copy from one screen into another. She writes about the human side of adoption, the part most AI projects underestimate, and speaks on how creative teams can keep their judgement while handing off the repetitive work.